genevieve
primavera

Driving Strategy, Vision & Scalable Solutions

genevieve
primavera

Driving Strategy, Vision & Scalable Solutions

genevieve
primavera

Driving Strategy, Vision & Scalable Solutions

Proven Impact.
Trusted Leadership.

Clear outcomes from a career spent scaling teams, shaping vision, and leading with empathy.

Proven Impact. Trusted Leadership.

Clear outcomes from a career spent scaling teams, shaping vision, and leading by example.

Proven Impact. Trusted Leadership.

Clear outcomes from a career spent scaling teams, shaping vision, and leading by example.

200+

Designers mentored

Across startups, enterprise, and education—many now leading in their own right.

12+

Years

Spanning UX, branding, product leadership, and creative direction.

10+

Industries served

From automotive to edtech, fashion, fintech, and wellness—each with unique users and challenges.

3

Creative businesses founded

Including a nationally distributed fashion label and an independent design agency.

3

Creative businesses founded

Including a nationally distributed fashion label and an independent design agency.

10+

Industries served

From automotive to edtech, fashion, fintech, and wellness—each with unique users and challenges.

board member

PrideArts

Providing strategic and creative leadership for a Chicago-based nonprofit theater dedicated to LGBTQ+ voices and visibility.

$1.5 billion

Valuation Impact

Backed by design strategy that supported enterprise partnerships and cross-functional growth.

board member

PrideArts

Providing strategic and creative leadership for a Chicago-based nonprofit theater dedicated to LGBTQ+ voices and visibility.

200+

Designers mentored

Across startups, enterprise, and education—many now leading in their own right.

12+

Years

Spanning UX, branding, product leadership, and creative direction.

10+

Industries served

From automotive to edtech, fashion, fintech, and wellness—each with unique users and challenges.

3

Creative businesses founded

Including a nationally distributed fashion label and an independent design agency.

3

Creative businesses founded

Including a nationally distributed fashion label and an independent design agency.

10+

Industries served

From automotive to edtech, fashion, fintech, and wellness—each with unique users and challenges.

board member

PrideArts

Providing strategic and creative leadership for a Chicago-based nonprofit theater dedicated to LGBTQ+ voices and visibility.

$1.5 billion

Valuation Impact

Backed by design strategy that supported enterprise partnerships and cross-functional growth.

board member

PrideArts

Providing strategic and creative leadership for a Chicago-based nonprofit theater dedicated to LGBTQ+ voices and visibility.

200+

Designers mentored

Across startups, enterprise, and education—many now leading in their own right.

12+

Years

Spanning UX, branding, product leadership, and creative direction.

10+

Industries served

From automotive to edtech, fashion, fintech, and wellness—each with unique users and challenges.

3

Creative businesses founded

Including a nationally distributed fashion label and an independent design agency.

3

Creative businesses founded

Including a nationally distributed fashion label and an independent design agency.

10+

Industries served

From automotive to edtech, fashion, fintech, and wellness—each with unique users and challenges.

board member

PrideArts

Providing strategic and creative leadership for a Chicago-based nonprofit theater dedicated to LGBTQ+ voices and visibility.

$1.5 billion

Valuation Impact

Backed by design strategy that supported enterprise partnerships and cross-functional growth.

board member

PrideArts

Providing strategic and creative leadership for a Chicago-based nonprofit theater dedicated to LGBTQ+ voices and visibility.

How I Lead

UX strategy, smart research synthesis, collaborative discovery, and design team development.

How I lead starts with how I listen. I work closely with cross-functional teams to uncover insights, align around vision, and build systems that support both great products and empowered people. My approach blends human-centered strategy, AI-assisted insight, and collaborative discovery to drive clarity where it matters most. I believe great design leadership is about more than process—it’s about people, patterns, and purpose.

What I Value

Thoughtful leadership, inclusive strategy, and systems that scale—these are the values behind the high-impact experiences I’ve led at companies like International Motors and General Motors.

I lead by creating structure where there isn’t any, advocating for equity in every room, and building the kind of systems that teams can trust—and grow within. Whether I’m aligning cross-functional teams or mentoring designers into leadership roles, I bring intention and clarity to every phase of the process. These values show up not just in what I build, but in how I work—with people, systems, and outcomes in mind.

Let’s Connect.

Reach out via email or LinkedIn.

Let’s Connect.

Reach out via email or LinkedIn.

Let’s Connect.

Reach out via email or LinkedIn.