Approach:
Led end-to-end design of the Apple Watch experience for myCadillac.
Conducted benchmarking studies and pain point mapping for wearables.
Built task-based wireframes, designed first-time user flows, and tested interactive prototypes through cognitive walkthroughs and scenario-based validation.
Designed intuitive toggles for remote climate, vehicle lock/unlock, BRB mode, tire pressure alerts, and map-based vehicle locating.
Outcome:
The experience streamlined daily touchpoints for EV owners. Users were able to remotely control climate, locate their vehicle, check charge status, and receive alerts without ever needing to pull out their phone.
Approach:
Conducted user interviews to uncover pain points, motivations, and communication styles for both off-grid adventurers and ranchers.
Studied real-world scenarios through ranching/lifestyle videos, benchmarking against hiker, mapping, and tracking apps.
Designed modular user flows for:
Waypoint planning, route previews, and EV range validation
Geofencing to track vehicles, set safe zones, and warn when leaving predefined areas (e.g., landslide zones, restricted terrain, or teen driving boundaries)
Social mapping features, including photo sharing, trail condition markers, and group safety alerts
Advocated for edge cases like signal dead zones, backup routes, and offline usability.
Outcome:
The MVP empowered EV owners to plan safer, smarter journeys across diverse contexts—from exploring rugged trails to managing expansive ranchlands. Our discoveries also informed adjacent GM companion apps, contributing cross-team value and shaping a broader ecosystem of EV owner experiences.
Approach:
Researched behavioral psychology and benchmarked habit-forming apps to understand how digital experiences can influence daily routines.
Led discovery workshops and journey mapping with GM teams and agency partners to uncover motivational levers and barriers.
Designed a reward-based system that aligned incentives with desirable charging behaviors (off-peak hours, preferred locations).
Developed a roadmap and pitch-ready feature set that balanced usability, accessibility, and habit-building principles.
Framed UX not just as interaction design, but as behavior design—considering how features integrate seamlessly into users’ daily lives.
Outcome:
The platform laid the groundwork for a sustainable ecosystem that encourages small, consistent behavior changes with measurable environmental impact. By bridging psychology, design, and strategy, the initiative contributed to GM’s broader EV roadmap and created a replicable model for influencing user behavior across companion products.
